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What is emotional buy-in and why is it important for leaders? | Modig Leadership

In order to be an effective leader, you need more than just the ability to give orders and make decisions. You also need to be able to create a sense of emotional buy-in from your team – getting them on board with your vision and making them want to work together towards a common goal. But what is emotional buy-in, and why is it so important? In this post, we’ll explore those questions and show you how to create that elusive buy-in in your team. 


First of all, what’s emotional buy in?  Here’s what we mean: getting people on board with your vision not just because they have to be, but because they want to be. And it’s one of the most important things you can do as a leader. 


As a leader or entrepreneur, it’s important to understand what motivates your employees. After all, they are the ones who help to make your vision a reality. There are two key factors that contribute to employee motivation: the reason they come to work, and their buy-in on the company vision.


The reason employees come to work is simple: they want to do something that makes them feel good. This could be because they believe in the company’s mission or because they enjoy the work itself. Either way, leaders need to ensure that their employees feel like they are making a positive impact. 


 Leaders in organizations are constantly making decisions that will affect not only themselves, but also the people that they work with on a daily basis. A recent article from the Stanford Business Graduate School  referenced how 90%- 95% of our decisions are based on emotions, so if leaders can tap into the reason why their employees are coming to work each day, they can better connect with them. Really getting down to the core of what’s driving them to be there and reminding them when the going gets rough why they’re there can go a long way. For entrepreneurs, this is even more important because they’re not only managing their own emotions, but also those of their employees. If they can connect with their employees on an emotional level, they’ll be more likely to stay motivated and dedicated to achieving the organization’s goals.


Getting employees buy-in on the company vision is essential for ensuring their motivation. If they don’t believe in what the organization is trying to achieve, they won’t be as invested in their work. Leaders need to communicate the vision clearly and ensure that everyone is on board with it. Then when you tie that back to their reason for being at your organization, you have come full circle on the buy-in.  Only then will employees be motivated to give their all for the organization. 


While it may sound selfish, leaders who understand the emotional needs of their employees reap the benefits of a more engaged and productive workforce. By taking the time to connect with your team on a deeper level, you can create a strong foundation for success in your organization. 


Leaders, are you ready to maximize your team’s potential? Then it’s time to focus on emotional buy-in. Creating a company vision that employees want to be a part of is one of the most important things you can do as a leader. And luckily, there are ways to increase employee motivation without breaking the bank. Ready to get started? Schedule a call with us today and let us help you create a company vision that drives results.