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Culture is your Competitive Advantage | Modig Leadership

It’s no secret that culture matters in the workplace. When employees feel a connection to their company’s culture, they’re more engaged and productive. But what exactly is company culture, and why is it so important? In this blog post, we’ll explore the definition of company culture and discuss five key benefits of a strong cultural foundation. Read on to learn more!

What is culture? Culture has been defined in many ways, but at its core, culture is the set of shared values, beliefs, and norms that shape the way we think and behave. In the workplace, culture is evident in the way we interact with our colleagues, how we make decisions, and how we go about our daily work. 

For leaders, culture is especially important because it can either enable or inhibit success. A positive workplace culture can help to attract and retain talent, foster innovation, and promote high levels of performance. Conversely, a negative workplace culture can lead to turnover, low morale, and poor performance. 

As a result, leaders must be intentional about creating and maintaining a healthy workplace culture. This requires a clear understanding of the organization’s values and a commitment to living those values every day. When leadership gets it right, culture can be a powerful force for good in the workplace.

Beyond creating a culture that employees want to be a part of, culture can impact the way that a business operates. 

For example, leadership may be very autocratic, with leaders making all the decisions and employees expected to follow orders, whereas in others leadership is more consultative, with leaders soliciting input from employees before making decisions. And in still other cultures, leadership is more collective, with decision-making happening through consensus. Obviously, these different approaches to leadership can have a big impact on how work gets done within an organization. 

Another area where culture can have an impact on business operations is in the area of communication. In some cultures, communication is direct and to the point, while in other cultures it is more indirect and polite. This can obviously lead to misunderstandings if people from different cultures are trying to communicate with each other.

Finally, culture can also impact business operations in terms of time orientation. Some cultures are very past-oriented, focused on tradition and history, while others are more present- or future-oriented, focused on innovation and change. Again, this can lead to differences in how work gets done within an organization.

So, how do you create a company culture that supports and empowers employees, allowing for them to get stuff done in the most effective way?

It starts with you – the leader. 

A company’s culture is like its fingerprint- unique and specific to that organization. And, just like a fingerprint, a company’s culture is made up of many different elements. In order to create a strong company culture, leadership must be aware of the different facets of culture and make purposeful decisions to foster the desired environment.

There are countless factors that contribute to a company’s culture, but some of the most important include leadership style, communication, values, and goals. Leadership must model the behavior they want to see in their employees; if they want a team that is innovative and takes risks, they must be willing to do the same. Similarly, leaders need to be clear and consistent in their communications in order to ensure that everyone is on the same page and working towards the same goals. Finally, values are what guide decision making within an organization; without shared values, it can be difficult for employees to feel connected to the company.

When leadership takes the time to intentionally cultivate a strong company culture, they foster an environment that is conducive to success. Employees who feel valued and supported are more likely to be engaged and productive, leading to better business outcomes. Strong company cultures don’t happen by accident- they are created through purposeful ideas and actions!!

Leaders are the architects of company culture. It’s up to them to create a workplace that is conducive to employee engagement and productivity. By understanding how culture impacts business operations, leaders can set the tone for an enjoyable, productive work environment. 

If you’re looking for help in developing or strengthening your company culture, give Modig Leadership a call. We offer training and consulting services to help businesses create an engaging culture that leads to success. Visit us at